15 Biggest SEO Trends of 2022 UPDATED LIST

"The large national retailers have more leverage to demand retail media network investments from the large brands than they do over the small brands," IAB's Rothenberg said. "We are likely to see further franchise partnerships such as David Beckham fragrances, or even celebrities buying stakes in the brand they endorse such as Ryan Reynolds and Aviation Gin." Some dailyreuters companies, following Nike's lead, will make acquisitions that lean into existing strengths that easily translate to digital realms. More won't have their priorities in order during a messy land grab on a space few have a technological grasp on, let alone a distinctive pitch. Marketers must be cognizant that consumers are feeling as ground down as they are.

Fall Trends to Know About Now—As Seen on the VOGUE World: New York Runway

This relatable trend has TikTok users reenact a moment they’ve had to laugh their way out of an awkward situation. Post a clip of your viral video along with the trending audio, and when it gets to "I'll blow up," include a screenshot of its total view count. Pair this dramatic news anchor audio with text overlay, and share something that isn’t going according to plan. Each week, we update this resource with the topTikToktrends heating up on the feed, what they are, and how you can incorporate them into your strategy.

Use a social media management tool like Hootsuite to easily schedule your TikToks, moderate comments, and measure your success on the platform from one handy dashboard. It can be hard to know which social media trends to pay attention to and which ones to ignore. Looking at the number of SEO tasks we were able to automate in 2021, 2022 will open doors to bigger opportunities. We can expect the quality and quantity of AI-generated content to increase this year. This will however create bigger challenges for search engines to weed out spammy content.

In a Nielsen survey commissioned by Facebook, 64% of people said they would prefer to message rather than call a business. And ​​according to Gartner, 60% of all customer service requests will be managed via digital channels by 2023. EMarketer predicts social commerce will be an $80 billion industry by 2025.

Tech turns spectacles into smart audio glasses

Remember Google said daily they find 15% new search queries that were never searched before? It’s largely believed that a majority of these are long-tailed and question-based queries. Adding to this, Passage Indexing will have a lot of bearing on search results for long-tailed and question-based search queries.

The use of an on-demand workforce will increase

At Google’s annual Search On conference the company announced seven new features and updates coming to local search. LinkedIn rolled out three updates to pages that allows businesses to facilitate more meaningful communication with their audience. YouTube is updating the way it delivers search results for health-related queries, adding a section dedicated to personal stories from patients. YouTube Shorts adopts another popular TikTok feature that allows creators to narrate videos. Studies show click bots and fraudulent traffic are widespread, but Google remains slow to react. In a series of updates to Instagram advertising, the app is surfacing ads in more places, such as public profiles and the Explore tab.

We removed Voice Search from this list as the pandemic has done major damage to the growth prospect of Voice Search. We aren’t sure but the truth is people aren’t talking to the computers and smartphones as much as they used to and the only instance they use voice search is while driving. Of course, you may find some of the SEO trends of 2021 repeating in 2022.